Beiersdorf Delivered Successful Start in Q1 with 12.2% Organic Sales Growth
- Chaileedo Press
- Apr 7, 2023
- 2 min read
Updated: Apr 27, 2023
After a successful financial performance in 2022, Beiersdorf delivered a successful start in financial year 2023 with sales increased by 12.2% to €2,482 million ($2710 million) in Q1.
Beiersdorf, the German skin care giant, announced that after completing “one of its most successful financial years in recent history, defying the volatile market environment of 2022”, the company delivered a remarkable start in financial 2023. The organic Group sales of Beiersdorf increased by 12.2% to €2,482 million ($ 2710 million) in Q1, which is above the current capital market expectation.
In terms of the segments, organic sales in the Consumer business segment increased by 14.8% to €2,057 million ($2246.2 million), while tesa business segment delivered 0.9% organic sales growth to €425 million ($464.09 million).
“Our strategy is working – we are extremely well-positioned. In the first quarter, in addition to the NIVEA business in Europe, our main growth and profitability drivers include the NIVEA business in Emerging Markets and our successful Derma business. This makes us more stable and able to withstand crises. We are therefore better able to compensate for volatility in individual areas.” Vincent Warnery, the CEO of Beiersdorf said.
With a remarkable performance in Q1, Beiersdorf now expects a mid- to high-single-digit range organic sales growth from mid-single-digit range for both the Group and the Consumer Business Segment in fiscal year 2023. Beiersdorf said the Q1 statement will be released on April 26, 2023.
In the financial year of 2022, Beiersdorf delivered a double-digit growth in group sales, which Beiersdorf regarded it as the “best performance in recent decades”.
In 2022, the group sales of Beiersdorf rose to €8.8 billion ($9.6 billion) with an increased of 10.2% in organic terms. The Consumer Business Segment recorded an outstanding, double-digit rise in organic sales of 10.5%.
Beiersdorf said tha all regions and brands contributed to the growth in the Consumer Business Segment. Beiersdorf gained market share on every continent led by the NIVEA brand and the Derma business. The regions Africa/Asia/Australia and Americas achieved 10.2% and 23.2% organic sales growth respectively, double-digit growth two years in a row. Additionally, Europe also delivered good sales growth of 5.0% in Europe despite the ongoing war in Eastern Europe.
The core brand NIVEA grew organically by 9.6% year on year in 2022. Both parts of the business, Skin Care and Personal Care, saw substantial growth. Beiersdorf’s luxury brand La Prairie increased its organic sales by 1.9%. Nominal sales were up from €599 ($654.09 million) to €655 million ($715.24 million).
Comments