BASF Teams up with BEAUTYSTREAMS to Expend D’lite Dgital Service
- Chaileedo Press
- May 24, 2023
- 2 min read
Updated: Jun 5, 2023
BASF announced the company has formed a partnership with BEAUTYSTREAMS to further develop its digital subscription service D'lite for the personal care industry. BEAUTYSTREAMS will provide personal care industry trend reports monthly.
BASF Personal Care is partnering with BEAUTYSTREAMS to further develop its digital subscription service D'lite for the personal care industry. As the leading global reference in the beauty industry, BEAUTYSTREAMS will contribute its expert perspective to monthly trend reports.
BEAUTYSTREAMS provides valuable insights by showcasing and interpreting the latest trends in the personal care industry, helping users keep up with the rapidly evolving market dynamics. The reports will be accessible to all registered users in the Concept Collection section of D'lite.
BASF said the company’s digital service has an abundance of quantitative data on brand and social media analytics, consumer insights, market products, and various other aspects due to its partnerships with top external partners.
“We are very excited to be working with BEAUTYSTREAMS because their reports perfectly complement our existing service,” said Mai Linh Ong, Product Owner of D’lite World.
“They contain qualitative statements about current developments in the market and will inspire our customers in their development of innovative personal care products that strike a chord with consumers.” Mai Linh Ong added.
BEAUTYSTREAMS is present on five continents and delivers future insights, product forecasts, consumer analyses, and market intelligence to insiders in the beauty industry across the world.
Michael Nolte, SVP Creative Director at BEAUTYSTREAMS said: “We are pleased to share key proprietary insights with D’lite users and to connect the dots between lifestyle shifts and the resulting implications for the beauty industry. It is a great opportunity to highlight how industry expert perspectives are indispensable for making sense of the myriad of quantitative data.”
BASF's D'lite ecosystem integrates multiple real-time data sources from various social media pages, blogs, forums, and review sites, covering over 3.8 million consumer products and 4,000 brands. It also includes the latest BASF product portfolio, concepts, and over 3,300 formulations. D'lite currently has users in over 100 countries.
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