BASF Named Gisela Pinheiro Head of Personal Care Europe Business

BASF announced that the company has named Gisela Pinheiro as head of the business unit Personal Care Europe and as the new Managing Director of BASF Personal Care and Nutrition GmbH, effective June 1, 2023.

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BASF has announced that Gisela Pinheiro will take over as the head of the business unit Personal Care Europe and the new Managing Director of BASF Personal Care and Nutrition GmbH, effective from June 1, 2023. Pinheiro will be succeeding Tatiana Kalman, who has held these positions since 2022 but is leaving the company at her own request.

Gisela Pinheiro has a master’s degree in business administration from IBMEC Business School in São Paulo, Brazil, as well as a degree in economics from Northern Michigan University in the United States.

Before her current position, Gisela Pinheiro served as Senior Vice President at BASF's Care Chemicals division, where she was responsible for global key account management, the global business unit for detergent enzymes, global strategic marketing, supply chain, and IT.

Gisela Pinheiro began her career as a consultant at Ernst & Young in São Paulo, Brazil. She then spent 14 years at Dow Chemicals in Brazil and the United States In 2017, she joined BASF as Vice President of Functional Materials and Solutions for South America. In 2019, she took on the role of Vice President of Global Key Account Management at BASF's Care Chemicals division in Ludwigshafen, Germany. She was promoted to Senior Vice President in April 2022 and assumed additional responsibilities in her current role.

Gisela Pinheiro said: “I am determined to ensure a smooth transition for our customers and my team alike. The whole industry is facing challenging times, and I am very much convinced that we have the right people and mindset to overcome all hurdles and steer into a successful future.”

BASF's Personal Care business in Europe is based in Monheim, Germany, which is located near Duesseldorf. The city is home to BASF's third-largest site in Europe, which is also the world's largest and most significant site for the production and development of cosmetic ingredients.

Source: BASF