Auou: First Voice on Organic Raw Material in Chinese Beauty Brands

In the upcoming 51st World Environment Day on June 5th, the global health and beauty brand Auou launched the third series of its global green plan, "The Right Way to Take Raw Materials", promising to adhere to the mode of respecting nature and fair trade to harvest raw materials and not to cause damage to the local environment.

---

Its products such as sea fennel, squalane, French volcanic sand, and other raw materials have obtained the EU ECO-CERT certification, practicing from raw materials, laboratories to finished products are in line with the organic principles of no pesticides, no chemicals, and no environmental pollution. This is also the first voice of the Chinese beauty brand to practice organic principles at the raw material collection end.

Founded in 2020, Auou is the first "Global Health Formula", which explores the original formula of "Global Natural Ingredients + Skin Flora Health", specializes in the research of global precious natural power, deep research on skin micro-ecology technology, and achieves the original beauty of the skin. The brand is not positioned as a strong efficacy brand, but as a global healthy beauty brand, focusing on the micro-ecological field of skin in the market segment, and proposing a "global healthy formula". Through the original formulation exploration of "global natural ingredients + microflora health", it returns to the most essential demand of consumers - skin health.

On March 12, 2022, the "Global Green Plan" was launched on Chinese Arbor Day, which is the annual commitment of the brand to practice the concept of green and sustainable development. The plan is based on the three dimensions of environmental protection wrapping paper, empty bottle recycling, and the organic principle of raw material collection.

On March 12, China Tree Planting Day, Auou's first launch of the "Global Green Plan" announced the use of FSC-certified environmental protection paper, gradually replacing the paper used for product packaging with environmental protection paper certified by the FSC Forest Stewardship Council, and the raw materials for the paper are all from sustainable regenerative forests to protect the sustainable development of forests.

On April 22nd, World Earth Day, the brand launched the second phase of the "Empty Bottle Recycling Program" together with Yanantang Green Beauty, in which empty bottles are recycled and processed into recyclable materials. The environmental protection action is deeply penetrated into consumers' daily life, and consumers are actively encouraged to participate in it.

On June 5, World Environment Day, it released the third series of our plan, "The Right Way to Take Raw Materials", which is to use global natural ingredients that are traceable to the cultivation, production, and procurement of raw materials. In this regard, it continued to pay attention to the protection of raw material cultivation sites and respected the laws of natural growth, and it insisted on taking the raw materials in the right way, hoping to respect the ecological balance with a respectful heart and guard the green future. In the future, the brand will continue to implement the Global Green Plan in the field of biodiversity protection.

In addition to the advanced and international brand concept, the achievements of Auou since its launch have been particularly impressive. The flagship store of Auou on the Chinese e-commerce platform Tmall entered the top 100 brands of Tmall skincare after 45 days of launch, with monthly sales of 100,000+ for a single product. Its star single product not only reached the highest monthly sales of 200,000+ in the platforms under Alibaba, becoming the first place in its category for nearly 30 days but also was promoted by Chinese top live streamer Li Jiaqi.

Behind good-looking data is a precise grasp of marketing by Auou.

According to Qeyes' observation, there are very many stores selling Auou's products on Taobao, which makes it possible for the brand to have a large volume of sales and build users' brand awareness even if the flagship store is not operating when the brand first starts.

Secondly, Auou is also very cautious about cooperation with KOLs. The brand believes that the actuarial degree of the brand's investment in marketing or resources will greatly affect the win or loss of this marketing. "Too many brands in the crazy on KOLs, advertising without calculating the input resources, in the end, how much ROI, how helpful to the brand empowerment, whether the marketing content is rich and so on."

After a year of refinement and ecological layout, Auou announced Ju Jingyi(Cecily) as the first spokesperson, announcing the existence of Auou to the industry and consumers with a very empowering posture at the node when the brand is entering a period of rapid growth. It is precisely this kind of action that Auou first precipitates the strength and then makes a loud voice with the star spokesperson, which naturally shows Auou's long-term thinking in the continuous expansion of brand volume.

Auou believes that only with an open and open-source vision of every participant in the industry chain, accordingly, the partners on the industry belt will be able to understand the brand to the greatest extent and turn it into a real long-term cooperation. Without reducing the quality of the prerequisite standards, it aims to achieve the most popular line of consumers concerned about the issue: cost performance.