Ashland: Emotional Cosmetology is Becoming a Popular Trend Gradually
- Chaileedo Press
- Sep 14, 2022
- 2 min read
Beauty products can play a role in bridging the gap between skin and emotions.
Ashland Group, one of the top 500 companies in the world for personal care ingredients, recently released its third-quarter financial report. According to CHAILEEDO combined with the second-quarter financial report, Ashland had total revenue of $1.248 billion in the first half of 2022. Among them, the second quarter revenue was $604 million, up 1% year-on-year. CHAILEEDO invited Zhao Lianming, general manager of Ashland Personal Care Asia Pacific, to talk about the future trends of cosmetics in China.
In his opinion, beauty products can play a role in bridging the gap between skin and emotions. On the one hand, the active ingredients contained in the products can improve skin condition. On the other hand, the product's unique fragrance, color, texture, application experience, auditory experience, and other sensory innovations can bring emotional satisfaction to consumers, which in turn acts on skin health. Therefore, he believes that the market concept of emotional cosmetology will become increasingly popular next year, and will become a trend in the future.
In response to this trend, Ashland has currently developed 5 efficacy ingredients for vision, taste, perception, smell, and touch of skin, including Cocoa 3C Screen Care Factor BlumilightTM, Marsdenia Condurango Drainage Factor SerenityTM, Emotional Enhancement Factor CB2skinTM, Sandalwood Essence SantalwoodTM, and Jasminum Grandiflorum Essence CaressenseTM.
In 2022, the cosmetic industry will officially enter the era of "no efficacy, no skincare", and efficacy cosmetics will usher in the best development period. For the efficacy skincare section, Zhao believes that the next breakthrough point lies in the need for both science and sensibility in products. In one aspect, technology and scientific endorsement will play an increasingly important role, and in the other aspect, beauty products will increasingly advocate aesthetic diversity at the emotional level. As a result, efficacy beauty products with both science and sensibility will be favored by the market in the future.
In developing the 5 functional ingredients, Ashland also uses front-edge biology, artificial intelligence, and other technologies to explain the close correlation between emotions and senses, or to find the key link targets or link pathways between the central nervous system and the brain's command center.
It is worth noting that the Cosmetics Supervision and Administration Regulations and supporting regulations are relevant to the survival of every cosmetic company. In the face of regulatory changes, he believes that cosmetic companies need to respond with rigorous scientific evidence.
According to Zhao, emotional cosmetology is not simply about solving single skin problems such as pigmentation and sensitivity, but also about emotional and spiritual enhancement. Under strict regulations, companies need rigorous scientific evidence and scientific communication with consumers. And this requires the joint efforts of brands, raw material manufacturers, and consumers.
On September 22, the 5th Conference on China’s Cosmetics Trends will be held in Hangzhou, China. CHAILEEDO will be live streaming the entire event, register now to book a live stream: https://www.chaileedo.com/events.
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