Ariana Grande’s R.e.m. Beauty Received Strategic Investment from Sandbridge Capital

The beauty brand r.e.m. owned by US singer Ariana Grande has revealed that it received a strategic investment from private investment firm Sandbridge Capital. Financial terms were not disclosed.

---

R.e.m. beauty, owned by US singer Ariana Grande, has revealed that it received a strategic investment led by Sandbridge Capital, a private investment firm that focuses on consumer-related businesses. However, no specific information was provided regarding the financial details or the percentage of ownership.

Sandbridge Capital was the primary investor in the funding round, with additional participation from Strand Equity, Hybe America, Live Nation Entertainment, and Universal Music Group.

This partnership offers an exciting opportunity to maximize r.e.m. beauty's worldwide potential by focusing on product innovation, acquiring talented individuals, and expanding into new geographic regions in response to the brand's increasing global demand.

R.e.m. beauty was established in 2021 by Ariana Grande, to produce clean cosmetics that are both high-performing and innovative. The brand's products promote self-expression, creativity, and confidence. R.e.m. now has since gained widespread recognition and praise from numerous publications. The brand offers a diverse range of cosmetic products that have become hugely popular on the internet.

Although r.e.m. beauty is already available through Ulta Beauty in the US, Sephora stores across Europe, and more recently, Selfridges in the UK, the brand stated that it would concentrate on its primary markets while planning further expansion.

"This has been a truly inspiring time for me as a founder, turning my passion for art, self-expression, and makeup into reality and watching r.e.m. beauty find its wings, especially now during this new era for the brand. I'm thrilled to have these amazing partners join us at this time, supporting our vision and expansion so that fans worldwide can continue to grow with us and enjoy our products. This next chapter could not be more exciting, and I can't wait for everyone to see what is yet to come." said Ariana Grande.