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Colgate Contracted Celebrity Flops

Updated: Mar 2, 2023

Chinese actor Gong Jun endorsed a certain toothpaste. The advertising video is suspected to constitute an absolute term, which is suspected of false propaganda and violates the Advertising Law of People’s Republic of China.




Recently, some people file a complaint to the Beijing Advertising Association Celebrity Endorsement Standardization Committee (hereinafter referred to as Celebrity Endorsement Standardization Committee) that a certain brand of toothpaste endorsed by actor Gong Jun was suspected of false propaganda, claiming that "the product was not as good as advertised after using it for a while".

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