Amorepacific Unveils Customized Makeup Brand TONEWORK
- Chaileedo Press
- May 16, 2023
- 2 min read
Amorepacific is launching a customized makeup brand called "TONEWORK" on 16th May. Based on artificial intelligence technology, customers can choose from a total of 600 options of base makeup products that are optimized for each customer's skin color.
On May 16th, the Korean beauty giant Amorepacific unveils a customized makeup brand called "TONEWORK." The brand utilizes artificial intelligence technology to offer a variety of base makeup products that are tailored to the skin color of each customer. With a total of 600 options available, customers can select the product that is best suited to their individual needs.
The customized technology used in TONEWORK won the Innovation Award in the Robotics Engineering category at the world-renowned consumer electronics and technology exhibition, CES 2023. A color diagnosis algorithm based on artificial intelligence precisely measures facial skin color, and the robot immediately produces the product based on the results.
The brand offers a total of 600 options by designing 150 colors that are carefully crafted to match the skin tones of people around the world, and 2 product types (foundation and cushion) and 2 formulas (glow and semi-matte) that customers can choose from according to their personal preferences.
TONEWORK is the first customized cosmetics brand to receive vegan certification from the Korea Agency of Vegan Certification and Services, and it uses FSC (Forest Stewardship Council) certified paper and recycled plastic (PCR) to apply sustainable packaging.
According to a TONEWORK spokesperson, the brand will continue researching ways to enable customers to implement their unique color as 'AUTHENTIC COLOR' and become a customized makeup brand that helps individuals shine. The new "TONEWORK Vegan 150+ Foundation" and cushion-type "TONEWORK Vegan 150+ Foundation To Go" can be experienced at "Amore Store" located in Amorepacific's headquarters in Yongsan, Seoul, and purchased at Naver Smart Store.
A brand launching pop-up store will be held at Lotte Hotel L7 Hongdae from the 25th of this month until July 19th, where customers can experience customized makeup services firsthand. More detailed information about the brand can be found on the official website.
Source: Amorepacific
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