Amorepacific Reached Strategic Partnership with Chinese Testing Company Weipu

Amorepacific (Shanghai) Research Institute signed strategic cooperation with WEIPU in the fields of human safety and efficacy testing for non-registered and registered filing purposes, consumer research, and other areas.

Amorepacific (Shanghai) Research Institute today held a signing ceremony with Shanghai WEIPU Testing Technology Group Co., LTD (WEIPU), a domestic large-scale research-oriented testing institution, in Shanghai. The two parties announced that they will carry out multi-dimensional strategic cooperation in the fields of human safety and efficacy testing for non-registered and registered filing purposes, consumer research, and other areas.

Based on this cooperation, Amorepacific's experienced skin research achievements will be combined with WEIPU 's professional capabilities in R&D quality control, efficacy verification, and registration and filing testing, further consolidating the company's strength in local innovation basic research, and promoting innovation and compliance development in the field of cosmetic safety and efficacy together.

In recent years, with the successive promulgation of regulations such as the Regulation on the Supervision and Administration of Cosmetics, Standards for Cosmetic Efficacy Claim Evaluation, and Supervision and Administration Measures on Online Operation of Cosmetics, the state has gradually standardized the supervision of the safety and efficacy claims of cosmetics and continuously raised the industry's entry threshold.

In addition, Chinese consumers' consumption concepts and behaviors are becoming more pragmatic and rational. While pursuing cost-effectiveness, they are starting to pay attention to professional details such as product efficacy and ingredients based on their own needs. The strategic cooperation reached with WEIPU this time is Amorepacific's active response to the country's requirements for high-quality development of the industry and local consumer demand, and it is a deep strategic partnership.

Amorepacific Pacific attaches great importance to research on local consumers and continuously invests in efficacy testing and other areas, actively working to improve product R&D and efficacy research levels and create a steady stream of beauty value for Chinese consumers. As a leading research-oriented partner in China, WEIPU has CMA qualifications authorized by the State Administration for Market Regulation and CNAS qualifications recognized by the China National Accreditation Service for Conformity Assessment, and has strong equipment and technology in instrument platforms, spectral databases, analysis, and resolution techniques.

YoungHo Park, the CTO of Amorepacific, stated that their company has been dedicated to enhancing local core technology research and development for many years. They prioritize developing a research and development system focused on Chinese consumers to facilitate "local innovation." The strategic cooperation with WEIPU is a crucial step towards realizing this vision, and they are eager to collaborate to achieve more innovative scientific research outcomes. Amorepacific plans to strengthen scientific research cooperation with Chinese testing institutions, increase research investment, and proactively promote the growth of the Chinese beauty industry, ultimately providing better beauty experiences for Chinese consumers.