Amore Pacific partners with Eastman to use molecular recycled plastic

Global beauty company Amore Pacific has partnered with Eastman to increase the sustainability of its plastic packaging.

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Since December 2021, LANEIGE is the first Amore Pacific brand to utilize packaging made from Eastman Cristal Renew co-polyester with certified recycled content based on Eastman’s molecular recycling technologies.

Eastman’s molecular recycling technologies break down hard-to-recycle plastic waste into building blocks used to create new materials that are comparable to traditional materials in clarity, lustre and mechanical properties. Using molecular recycling to make these materials diverts plastic waste from landfills, incinerators and the environment. The process also reduces the use of fossil resources and results in 20%-50% lower greenhouse gas emissions than traditional manufacturing, according to Eastman.

LANEIGE’s Water Sleeping Mask featuring Cristal Renew will be available at cosmetics retailer Sephora in the U.S. and Canada and at us.laneige.com.