Adolph Accredited by the CNAS for Conformity Assessment

Abstract: Cochran Laboratory of Adolph, a Chinese detergent brand, has been accredited by China National Accreditation Service for Conformity Assessment (CNAS), which indicates that it has the technical capability to conduct testing and calibration services according to the corresponding accreditation guidelines. That means the test results from the brand will be recognized by international mutual recognition bodies in more than 100 countries and regions around the world helping to further upgrade the brand's credibility, authority, and influence.

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According to Qeyes, CNAS is the abbreviation of China National Accreditation Service for Conformity Assessment, which is a Chinese accreditation body approved and authorized by the State Certification and Accreditation Administration of the People's Republic of China in accordance with the Regulations of the People's Republic of China on Certification and Accreditation. It is responsible for the accreditation of certification bodies, laboratories and inspection bodies, and other related institutions, and has an important Chinese and international influence. Among the local cosmetic companies in Guangzhou, only 10 companies have received accreditation, and Adolph Research and Innovation Laboratory is one of them.

The CNAS accreditation also signifies that the product testing capability and management level of Adolph Research & Innovation Laboratory have reached a new level, and the testing reports issued by it will be more authoritative. At the same time, it indicates that Adolph Research Innovation Laboratory has the technical capability to carry out testing and/or calibration services according to the relevant international accreditation standards; it has the opportunity to participate in bilateral and multilateral cooperation and exchange in international accreditation of conformity assessment bodies; it can use the CNAS accreditation mark within the scope of accreditation; and it is listed in the National Accreditation Laboratory List. Adolfo Research and Innovation Laboratory will also operate under CNAS management system, which is more standardized and regulated.

On May 28, 2022, Guangdong Cosmetic Society announced the results of the 2021 "Guangdong Cosmetic Society Science and Technology Progress Award", and Adolph's research team won the second prize with the project "Application of Tea Seed Extract in Hair Shampoo Products". It is reported that since its establishment, Adolph has won more than 100 awards, and this award is also a positive encouragement to Adolph on the road of R&D innovation.

Previously, the joint research team of Adolph and Jiangnan University also discovered for the first time the efficacy and molecular mechanism of tea bran extract in promoting hair growth. The relevant research results were published in the SCI international authoritative Journal of Cosmetic Dermatology in April 2022. This is another breakthrough in the research on the efficacy of tea bran extract.

Adolph Tea Seed series products have also been recognized by the market. Among them, Adolph Tea Seed Silicone Free Balancing Shampoo was awarded the "Paris Peony Award" in 2015, showing the world consumers the beauty of traditional Chinese culture.

Adolph is a fragrance brand of Guangzhou Adolph Personal Care Co., Ltd, headquartered in Guangzhou, China, which is dedicated to meeting consumers' demand for upgraded products.

In Adolph China's e-commerce platform Tmall flagship store, the top selling product is Adolph Shine & Silky Shampoo & Fragrance Lotion/2 bottles, priced at $14.8 with total sales of more than 1 million. It is reported that in the 2020 Double 11 (China Shopping Carnival), Adolph's total online sales exceeded $49 million yuan (data cut-off time is 23:59 on Nov. 11, 2020).

The hair care market is currently relatively small compared to the skin care or color cosmetics categories but has the fastest annual growth with annual turnover growth of 28.7% (based on data from Chinese e-commerce platforms Taobao + Tmall, time range from March 2021 to March 2022). International brands still hold a dominant position in China's toiletries market, especially in the mid to high-end market segment, but this advantage is shrinking. As Chinese brands continue to invest in R&D, production, and innovation, the quality of Chinese products is improving, and channels continue to give Chinese products the opportunity to catch up. The gap between them will become smaller and smaller.

According to the founder of Adolph Li Zhizhen, at the beginning of Adolph, the market share occupied by Chinese high-end fragrance detergent products was about 1-2%. But under the leadership of Adolph, its market share has now reached more than 10%.

After occupying a high market share in China's high-end fragrance and toiletries market, Adolphe has started its globalization journey. In 2021, Adolph officially started the brand's journey the globally and has already achieved a certain share in the Southeast Asian market. "It is our vision to become a world-class personal care company," said Li Zhizhen.