Adidas Personal Care Debuts Women's Products

In the past years, Adidas personal care has been deeply involved in the male market, this is the first time Adidas launched women's products.

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Recently, Adidas personal care brand under Coty officially launched its Vitality Purifying series of body wash, the whole series contains 7 products, divided into men's and women's series. It is worth noting that this is the first time that Adidas personal care brand launched women's products.

Qiao Xuedong, general manager of mass beauty in Coty China, said that in the category of shower gel in the Chinese market, male shower gel products account for about 2%, and the rest comes from the female and unisex market. In the past years, Adidas personal care has been deep in the male market, "This time we want more people to know our products and expand from a brand for men to a brand for all consumers."

In addition, Qiao Xuedong also said that the previous more popular products is a series of triple, set cleanser, shampoo, bath in a bottle. But the personal care needs of men's groups are changing, boys are becoming more and more sophisticated. The product line is not detailed enough. The launch of the shower gel series is in the cognitive specificity of a niche sector, so as to make the market bigger.

It is worth mentioning that as a perennial leader in the men's shower gel sector, Adidas personal care will focus on gender-free products in the future, to expand into the field of skin care and perfume.