UNISKIN Competing Against Time

On April 25th, Chen Liang, director of innovation and research and development of UNISKIN and head of scientific communication, introduced the product research and development and core pipeline of the UNISKIN brand at the online sharing meeting of the China Cosmetics Trend Conference. UNISKIN is a Chinese anti-ageing brand, which mainly promotes anti-ageing skincare products, specifically for Chinese skin, helping consumers to fight against time and solve the problem of skin ageing.

Inspired in 2016 and officially founded in 2018, UNISKIN is an anti-ageing brand specializing in the skin of Chinese people.

Through the research of Chinese skin data and the insight of ageing trajectory, UNISKIN is committed to the precise research and development, targeting the symptoms and creating highly effective anti-ageing products suitable for the skin of Chinese people. It passes on to consumers the concept of scientific skincare thinking, body and skin synergy and balance with the star products including the "Smile eye cream" and the "RETINOID SKIN RENEWAL TREATMENT<ADAPTION>".

The founder of UNISKIN Dule graduated from the University of California, Los Angeles (UCLA) with a degree in molecular cell biology and also received his M.D. from Albany Medical College, one of the oldest medical schools in the United States, and later became a resident physician in the internal medicine department of UCLA Affiliated Hospital. The core members of the founding team all have scientific research backgrounds from overseas universities with its R&D team spanning 5 different professional fields such as clinical medicine, molecular computational biology and the chemical industry.

Before the establishment of the brand in 2018, the start-up team of UNISKIN began to study dermatology. According to Mr Chen, at the very beginning, UNISKIN was dedicated into studying the data of the skin of Chinese people because almost all of the European and American big-name skincare products are almost all based on European and American people whose skin tends to be whiter as research objects whether it is the development of products or the verification of efficacy. While the skin of Chinese and Western people has significant differences in the thickness of the stratum corneum as well as the content and distribution of melanin. Therefore, these products with European and American people whose skin tends to be whiter as research objects are not necessarily suitable for Chinese users.

"First, UNISKIN develops anti-ageing products suitable for Chinese users based on the characteristics of Chinese skin ageing. Second, UNISKIN will verify the ingredients, efficacy as well as human safety tests at the cellular and human body levels to ensure that the product can achieve the desired effect." Chen Liang said.

Chen Liang also revealed that in the past few years, UNISKIN has been conducting research on the skin of Chinese people, accumulated 25,000 pieces of multi-omics skin data, published 5 SCI articles on dermatology and applied for 4 patented technologies and 18 software copyrights. In collaboration with a group of outstanding experts in the United Nations as well as a group of outstanding peers, UNISKIN launched the establishment project of the Evaluation Standard Chinese Skin Aging, which is currently steadily advancing.

It is understood that under the year-long research and analysis of the scientific research team of UNISKIN, the construction of the skin database system for Chinese people was completed and UNISKIN has also begun to emerge in the beauty industry. A year and a half later, the star product called "Smile eye cream" was sold hot so that the domestic brand of UNISKIN quickly spread nationwide through the internet.

Since its establishment three years ago, UNISKIN's sales have increased significantly. In 2020, the UNISKIN reached 150 million yuan (about $22.85 million) in the Omni-channel total sales revenue, while the sales in the first quarter of 2021 increased by more than 350% year-on-year. In March 2021 alone, UNISKIN reached more than 40 million yuan (more than $6.09 million) in selling single products, higher than the sales of the Double Eleven shopping festival in 2020.

In 2021, UNISKIN was favoured by capital and carried out two rounds of financing in about half a year with the A round of financing being led by HONY CAPITAL and the old shareholder Sequoia Capital continuing to invest, the B round of financing being co-invested by MSA Capital and VMS Group and TAIHECAP being served as the exclusive financial advisor.

With the blessing of capital, the performance of UNISKIN is better than before. In 2021, during the Double Eleven shopping festival, the cumulative transaction amount of the UNISKIN flagship store on Tmall was nearly 80 million (about $12.18 million), increased by 216% year-on-year. The star item "WRINKLE REDUCING EYE CREAM2.0" topped among the eye creams of the domestic beauty product on Tmall, with a sales volume of over 130,000.

At the online sharing meeting, Chen Liang not only shared the research and development process of UNISKIN and introduced the positioning and products of the brand, but also explained some of his views and insights on how to make differences under some new laws and regulations to be implemented in the Chinese cosmetics industry. He said that in this regard, the most important thing is to create differentiated products and a scientific communication system.

The importance of regulations to the cosmetics industry is self-evident, but it is not difficult to see that UNISKIN has a basic idea of coping with external changes from the early days of its establishment to the current performance. As for the future performance of the brand, it can only be said that it is quite promising.